Advertising and Marketing

As an Advertising and Marketing professional, you use the power of persuasion to impact how people think, act and feel. Imagine working for an ad agency writing TV and radio commercials that people remember. Imagine meeting with clients and learning about new industries, then developing new ways to connect the client’s product or service with the people who want and need it.

Imagine working with photographers, illustrators, graphic designers and other creative people like you to create an advertising campaign that breaks new ground. As a graduate in Advertising and Marketing from Southwest University of Visual Arts, you experience the rewards that come from a holistic education that teaches you to understand and implement both the analytical and research-oriented side of Marketing, and the creative, artistic side of Advertising.

Students studying advertising and marketing as a minor learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally.