Advertising and Marketing
When society tries to get you to conform and fit in, SUVA convinces me to stand out.
Kathryn Bryant
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Overview
As an Advertising and Marketing professional, you use the power of persuasion to impact how people think, act and feel. Imagine working for an ad agency writing TV and radio commercials that people remember. Imagine meeting with clients and learning about new industries, then developing new ways to connect the client’s product or service with the people who want and need it.
Imagine working with photographers, illustrators, graphic designers and other creative people like you to create an advertising campaign that breaks new ground. As a graduate in Advertising and Marketing from Southwest University of Visual Arts, you experience the rewards that come from a holistic education that teaches you to understand and implement both the analytical and research-oriented side of Marketing, and the creative, artistic side of Advertising.
Courses
Credits
Universal Foundation Courses
39 General Education Courses
27 Advertising and Marketing Courses
53 Elective Courses
6 Total credits
125
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Year 1
Academic calendar for first year students:
Freshman Modules
Credits
A/D101 Concepts through History I
Students learn how light, color, perspective, space, sight, sound, touch, etc. reflect culture and ideas.
3 A/D102 Spatial Dynamics
Students learn how space can be manipulated to develop impactful designs.
4 A/D103 Design Solutions I
Students complete a variety of projects that demonstrate the principles and elements in 2D and 3D formats.
3 A/D104 Drawing I
Students begin to develop eye, mind and hand coordination in order to accurately depict light, form and space to create art and design.
4 A/D105 The Power of Why I
Students learn to use the power of their decisions to create meaningful art. This course includes inspiring discussions, research and inquiry.
1 A/D115 Concepts through History II
Students continue learning how artists and designers throughout history use concepts to make art.
3 A/D116 Narrative Design
Students learn how to connect parts of a story to create a purposeful experience.
3 A/D117 Design Solutions II
Students continue learning the principles and elements of design with the addition of color, light and time. Prereq. A/D-U 103.
3 A/D118 Drawing II
The students practice eye, mind and hand coordination in order to accurately depict light, form and space to create art and design. Prereq: A/D-U104
4 A/D119 The Power of Why II
Students learn to use the power of their decisions to create meaningful art. This course includes inspiring discussions, research and inquiry.
1 Total credits
29
After the Freshman year, students enhance their learning by taking 6 credits of elective courses to explore and develop understanding in subjects of conceptual, or technical interest.
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Year 2
Academic calendar for second year students:
Sophomore Modules
Credits
A/D203 Creative Thinking
Students take what they learn in Creative Thinking and begin learning the Illustration process. Students understand the concept and idea development process required for creating images that have meaning for the viewer.
4 AMS200 Into the Studio: Intro to Typography, Layout, Production
Students learn the concept and idea development process required for creating advertising and marketing messages that have meaning for the consumer.
5 A/D201 Voice and Vision (Required)
Students learn how simplicity, metaphors and analogies keep their message clear and concise.
3 A/D202 English Composition (Required)
Students learn to compose an essay and organize a thesis to use in academic environments.
3 AMC210 Creating Concepts I: History of Advertising, Intro to Advertising and Marketing
Students study the interdependent relationship between concept, advertising, marketing, human experience and the marketer’s responsibility to create an experience for the consumer.
4 AMS210 Advertising and Marketing Studio I: Elements of Advertising, Advertising Research Methods and Techniques I
Students complete a variety of engaging individual and collaborative projects at the introductory level to produce advertising messages.
5 General Education (Elective)*
3 General Education (Elective)*
3 Total credits
30
* General Education Electives:
- Art/Humanitites (12 cr./6 cr. AH/3 cr. HM min.)
- Social/Behavioral Science (6 cr.)
- Math/Science (3 cr.)
- Diversity/Global Studies (3 cr.)
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Year 3
Academic calendar for third year students:
Junior Modules
Credits
AMC300 Creating Concepts II: Copywriting and Visualization, Advertising Strategy
Students build on concepts learned in Creating Concepts I to develop more engaging and influential advertising and marketing messages.
4 AMS300 Advertising/Marketing Studio II: Advertising Management, Advertising Research Methods and Techniques II
Students learn through different challenges and hands-on experience new ways of creating messages that move a product or service from a business or organization to consumers.
5 General Education (Elective)*
3 General Education (Elective)*
3 AMC310 Creating Concepts III: Media Planning and Campaigns, Advertising Ethics
Students develop concepts used to create original, effective advertising and marketing messages that influence the consumer to take action.
4 AMS310 Advertising/Marketing Studio III: Media Buying, Public Relations
Students challenge themselves and are challenged by their peers and instructors to learn advanced advertising and marketing skills.
5 General Education (Elective)*
3 General Education (Elective)*
3 Total credits
30
* General Education Electives:
- Art/Humanitites (12 cr./6 cr. AH/3 cr. HM min.)
- Social/Behavioral Science (6 cr.)
- Math/Science (3 cr.)
- Diversity/Global Studies (3 cr.)
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Year 4
Academic calendar for final year students:
Senior Modules
Credits
AMC400 Senior Seminar I: International/Cross-Cultural Advertising, Issues and Conflicts
Students develop an original and independent body of work that engages consumers at a deep, experiential level.
4 AMS400 Senior Studio I: Producing Advertising Campaigns
Students use advertising and marketing processes and techniques to develop a cohesive body of work.
5 AMC420 Internship: Reality Advertising and Marketing
Students work directly with professionals to develop, apply and evaluate their skills within the Advertising and Marketing field.
3 General Education (Elective)*
3 AMC410 Senior Seminar II: Advanced Advertising and Marketing Campaigns
Students in their senior year complete a body of work that unifies the subjects learned in previous semesters.
4 AMS410 Senior Studio II: Portfolio Development
Students build upon and refine a cohesive body of work from Senior Studio I.
5 GE329 Professional Practices
3 General Education (Elective)*
3 Total credits
30
* General Education Electives:
- Art/Humanitites (12 cr./6 cr. AH/3 cr. HM min.)
- Social/Behavioral Science (6 cr.)
- Math/Science (3 cr.)
- Diversity/Global Studies (3 cr.)
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Minoring
Students studying advertising and marketing as a minor learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally.
Courses
Credits
AMM101 Advertising and Marketing Minor (Summer 1)
8 AMM102 Advertising and Marketing Minor (Summer 2)
8 Total credits
16
Other programs
We offer a range of art and design programs at SUVA
