In SUVA’s Bachelor of Arts in Advertising and Marketing program, students gain the knowledge and experience required to move a product or service from a business or organization to the consumer. Students learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally. Developing real-world marketing plans and participating in national student advertising and marketing competitions provides our students hands-on experience. Graduates from this degree are qualified to work in advertising, sales, public relations, promotions and marketing.
Duration: | 4 years |
Credits: | 125 |
Minoring: | Summer programs available |
Contact: | 800.825.8753 (toll free) or email us |
When society tries to get you to conform and fit in, SUVA convinces me to stand out.
Kathryn Bryant
As an Advertising and Marketing professional, you use the power of persuasion to impact how people think, act and feel. Imagine working for an ad agency writing TV and radio commercials that people remember. Imagine meeting with clients and learning about new industries, then developing new ways to connect the client’s product or service with the people who want and need it.
Imagine working with photographers, illustrators, graphic designers and other creative people like you to create an advertising campaign that breaks new ground. As a graduate in Advertising and Marketing from Southwest University of Visual Arts, you experience the rewards that come from a holistic education that teaches you to understand and implement both the analytical and research-oriented side of Marketing, and the creative, artistic side of Advertising.
Courses |
Credits |
---|---|
First Year Experience Courses |
35 |
General Education Courses |
27 |
Advertising and Marketing Courses |
57 |
Elective Courses |
6 |
Total credits |
125 |
First Year Experience Courses |
Credits |
---|---|
Design Solutions I |
3 |
Spatial Dynamics |
4 |
Drawing I |
4 |
Concepts Through History I |
3 |
The Power of Why I |
1 |
Drawing II |
4 |
Design Solutions II |
3 |
Narrative Design |
3 |
Concepts Through History II |
3 |
The Power of Why II |
1 |
Voice And Vision |
3 |
English Composition |
3 |
Total credits |
35 |
General Education |
Credits |
---|---|
Humanities |
6 |
Art History |
6 |
Social/Behavioral Sciences |
6 |
Math/Science |
3 |
Diversity/Global |
3 |
Professional Practises |
3 |
Total credits |
27 |
Advertising and Marketing Courses |
Credits |
---|---|
Creative Thinking |
4 |
Viscom: Into the Studio |
5 |
Concept Development 1 |
4 |
AM Studio I |
5 |
Concept Development 2 |
4 |
AM Studio II |
5 |
Concept Development 3 |
4 |
AM Studio III |
5 |
Viscom Senior Seminar 1 |
4 |
AM Senior Studio I |
5 |
AM Internship |
3 |
Viscom Senior Seminar 2 |
4 |
AM Senior Studio II |
5 |
Total credits |
57 |
Studio Electives |
Credits |
---|---|
Course availability varies based on student need |
|
Total credits |
6 |
Students studying advertising and marketing as a minor learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally.
Courses |
Credits |
---|---|
AMM101 Advertising and Marketing Minor (Summer 1) |
8 |
AMM102 Advertising and Marketing Minor (Summer 2) |
8 |
Total credits |
16 |
Prospective Students