Advertising and Marketing

About the program

In SUVA’s Bachelor of Arts in Advertising and Marketing program, students gain the knowledge and experience required to move a product or service from a business or organization to the consumer. Students learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally. Developing real-world marketing plans and participating in national student advertising and marketing competitions provides our students hands-on experience. Graduates from this degree are qualified to work in advertising, sales, public relations, promotions and marketing.

Location:
Tucson or Albuquerque
Duration:
4 years
Minoring:
Summer programs available
Core Faculty:
Contact:

800.825.8753 (toll free) or email us

When society tries to get you to conform and fit in, SUVA convinces me to stand out.

Kathryn Bryant

  • Overview

    As an Advertising and Marketing professional, you use the power of persuasion to impact how people think, act and feel. Imagine working for an ad agency writing TV and radio commercials that people remember. Imagine meeting with clients and learning about new industries, then developing new ways to connect the client’s product or service with the people who want and need it.

    Imagine working with photographers, illustrators, graphic designers and other creative people like you to create an advertising campaign that breaks new ground. As a graduate in Advertising and Marketing from Southwest University of Visual Arts, you experience the rewards that come from a holistic education that teaches you to understand and implement both the analytical and research-oriented side of Marketing, and the creative, artistic side of Advertising.


    Courses

    Credits

    Universal Foundation Courses

    39

    General Education Courses

    27

    Advertising and Marketing Courses

    53

    Elective Courses

    6

    Total credits

    125

  • Year 1

    Academic calendar for first year students:


    Freshman Modules

    Credits

    A/D101 Concepts through History I

    Students learn how light, color, perspective, space, sight, sound, touch, etc. reflect culture and ideas.

    3

    A/D102 Spatial Dynamics

    Students learn how space can be manipulated to develop impactful designs.

    4

    A/D103 Design Solutions I

    Students complete a variety of projects that demonstrate the principles and elements in 2D and 3D formats.

    3

    A/D104 Drawing I

    Students begin to develop eye, mind and hand coordination in order to accurately depict light, form and space to create art and design.

    4

    A/D105 The Power of Why I

    Students learn to use the power of their decisions to create meaningful art. This course includes inspiring discussions, research and inquiry.

    1

    A/D115 Concepts through History II

    Students continue learning how artists and designers throughout history use concepts to make art.

    3

    A/D116 Narrative Design

    Students learn how to connect parts of a story to create a purposeful experience.

    3

    A/D117 Design Solutions II

    Students continue learning the principles and elements of design with the addition of color, light and time. Prereq. A/D-U 103.

    3

    A/D118 Drawing II

    The students practice eye, mind and hand coordination in order to accurately depict light, form and space to create art and design. Prereq: A/D-U104

    4

    A/D119 The Power of Why II

    Students learn to use the power of their decisions to create meaningful art. This course includes inspiring discussions, research and inquiry.

    1

    Total credits

    29

    After the Freshman year, students enhance their learning by taking 6 credits of elective courses to explore and develop understanding in subjects of conceptual, or technical interest.

  • Year 2

    Academic calendar for second year students:


    Sophomore Modules

    Credits

    A/D203 Creative Thinking

    Students take what they learn in Creative Thinking and begin learning the Illustration process. Students understand the concept and idea development process required for creating images that have meaning for the viewer.

    4

    AMS200 Into the Studio: Intro to Typography, Layout, Production

    Students learn the concept and idea development process required for creating advertising and marketing messages that have meaning for the consumer.

    5

    A/D201 Voice and Vision (Required)

    Students learn how simplicity, metaphors and analogies keep their message clear and concise.

    3

    A/D202 English Composition (Required)

    Students learn to compose an essay and organize a thesis to use in academic environments.

    3

    AMC210 Creating Concepts I: History of Advertising, Intro to Advertising and Marketing

    Students study the interdependent relationship between concept, advertising, marketing, human experience and the marketer’s responsibility to create an experience for the consumer.

    4

    AMS210 Advertising and Marketing Studio I: Elements of Advertising, Advertising Research Methods and Techniques I

    Students complete a variety of engaging individual and collaborative projects at the introductory level to produce advertising messages.

    5

    General Education (Elective)*

    3

    General Education (Elective)*

    3

    Total credits

    30

    * General Education Electives:

    • Art/Humanitites (12 cr./6 cr. AH/3 cr. HM min.)
    • Social/Behavioral Science (6 cr.)
    • Math/Science (3 cr.)
    • Diversity/Global Studies (3 cr.)
  • Year 3

    Academic calendar for third year students:


    Junior Modules

    Credits

    AMC300 Creating Concepts II: Copywriting and Visualization, Advertising Strategy

    Students build on concepts learned in Creating Concepts I to develop more engaging and influential advertising and marketing messages.

    4

    AMS300 Advertising/Marketing Studio II: Advertising Management, Advertising Research Methods and Techniques II

    Students learn through different challenges and hands-on experience new ways of creating messages that move a product or service from a business or organization to consumers.

    5

    General Education (Elective)*

    3

    General Education (Elective)*

    3

    AMC310 Creating Concepts III: Media Planning and Campaigns, Advertising Ethics

    Students develop concepts used to create original, effective advertising and marketing messages that influence the consumer to take action.

    4

    AMS310 Advertising/Marketing Studio III: Media Buying, Public Relations

    Students challenge themselves and are challenged by their peers and instructors to learn advanced advertising and marketing skills.

    5

    General Education (Elective)*

    3

    General Education (Elective)*

    3

    Total credits

    30

    * General Education Electives:

    • Art/Humanitites (12 cr./6 cr. AH/3 cr. HM min.)
    • Social/Behavioral Science (6 cr.)
    • Math/Science (3 cr.)
    • Diversity/Global Studies (3 cr.)
  • Year 4

    Academic calendar for final year students:


    Senior Modules

    Credits

    AMC400 Senior Seminar I: International/Cross-Cultural Advertising, Issues and Conflicts

    Students develop an original and independent body of work that engages consumers at a deep, experiential level.

    4

    AMS400 Senior Studio I: Producing Advertising Campaigns

    Students use advertising and marketing processes and techniques to develop a cohesive body of work.

    5

    AMC420 Internship: Reality Advertising and Marketing

    Students work directly with professionals to develop, apply and evaluate their skills within the Advertising and Marketing field.

    3

    General Education (Elective)*

    3

    AMC410 Senior Seminar II: Advanced Advertising and Marketing Campaigns

    Students in their senior year complete a body of work that unifies the subjects learned in previous semesters.

    4

    AMS410 Senior Studio II: Portfolio Development

    Students build upon and refine a cohesive body of work from Senior Studio I.

    5

    GE329 Professional Practices

    3

    General Education (Elective)*

    3

    Total credits

    30

    * General Education Electives:

    • Art/Humanitites (12 cr./6 cr. AH/3 cr. HM min.)
    • Social/Behavioral Science (6 cr.)
    • Math/Science (3 cr.)
    • Diversity/Global Studies (3 cr.)
  • Minoring

    Students studying advertising and marketing as a minor learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally.


    Courses

    Credits

    AMM101 Advertising and Marketing Minor (Summer 1)

    8

    AMM102 Advertising and Marketing Minor (Summer 2)

    8

    Total credits

    16

Interested in studying Advertising and Marketing at SUVA?

Our next academic year commences Fall 2020

Other programs

We offer a range of art and design programs at SUVA