Advertising and Marketing

About our Advertising and Marketing program

In SUVA’s Bachelor of Arts in Advertising and Marketing program, students gain the knowledge and experience required to move a product or service from a business or organization to the consumer. Students learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally. Developing real-world marketing plans and participating in national student advertising and marketing competitions provides our students hands-on experience. Graduates from this degree are qualified to work in advertising, sales, public relations, promotions and marketing.

Duration:
4 years
Credits:
125
Minoring:
Summer programs available
Contact:

800.825.8753 (toll free) or email us

When society tries to get you to conform and fit in, SUVA convinces me to stand out.

Kathryn Bryant

  • Overview

    As an Advertising and Marketing professional, you use the power of persuasion to impact how people think, act and feel. Imagine working for an ad agency writing TV and radio commercials that people remember. Imagine meeting with clients and learning about new industries, then developing new ways to connect the client’s product or service with the people who want and need it.

    Imagine working with photographers, illustrators, graphic designers and other creative people like you to create an advertising campaign that breaks new ground. As a graduate in Advertising and Marketing from Southwest University of Visual Arts, you experience the rewards that come from a holistic education that teaches you to understand and implement both the analytical and research-oriented side of Marketing, and the creative, artistic side of Advertising.


    Courses

    Credits

    First Year Experience Courses

    35

    General Education Courses

    27

    Advertising and Marketing Courses

    57

    Elective Courses

    6

    Total credits

    125

  • Degree Requirements

    First Year Experience Courses

    Credits

    Design Solutions I

    3

    Spatial Dynamics

    4

    Drawing I

    4

    Concepts Through History I

    3

    The Power of Why I

    1

    Drawing II

    4

    Design Solutions II

    3

    Narrative Design

    3

    Concepts Through History II

    3

    The Power of Why II

    1

    Voice And Vision

    3

    English Composition

    3

    Total credits

    35


    General Education

    Credits

    Humanities

    6

    Art History

    6

    Social/Behavioral Sciences

    6

    Math/Science

    3

    Diversity/Global

    3

    Professional Practises

    3

    Total credits

    27


    Advertising and Marketing Courses

    Credits

    Creative Thinking

    4

    Viscom: Into the Studio

    5

    Concept Development 1

    4

    AM Studio I

    5

    Concept Development 2

    4

    AM Studio II

    5

    Concept Development 3

    4

    AM Studio III

    5

    Viscom Senior Seminar 1

    4

    AM Senior Studio I

    5

    AM Internship

    3

    Viscom Senior Seminar 2

    4

    AM Senior Studio II

    5

    Total credits

    57


    Studio Electives

    Credits

    Course availability varies based on student need

    Total credits

    6

  • Minoring

    Students studying advertising and marketing as a minor learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally.


    Courses

    Credits

    AMM101 Advertising and Marketing Minor (Summer 1)

    8

    AMM102 Advertising and Marketing Minor (Summer 2)

    8

    Total credits

    16

Other programs

We offer a range of art and design programs at SUVA