Advertising & Marketing - BA

In SUVA’s Bachelor of Arts in Advertising and Marketing program, students gain the knowledge and experience required to move a product or service from a business or organization to the consumer. Students learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally. Developing real-world marketing plans and participating in national student advertising and marketing competitions provides our students hands-on experience. Graduates from this degree are qualified to work in advertising, sales, public relations, promotions and marketing.



ADVERTISING & MARKETING GRADUATION PATH

  YEAR 1
  FRESHMAN 1 Courses   Credits
  A/D101 Concepts through History I        3
  A/D102 Spatial Dynamics        4
  A/D103 Design Solutions I        3
  A/D104 Drawing I        4
  A/D105 The Power of Why        1
 

Total Credits   

     15
 
 
  FRESHMAN 2 Courses   Credits
  A/D115 Concepts through History II        3
  A/D116 Narrative Design        3
  A/D117 Design Solutions II        3
  A/D118 Drawing II        4
  A/D105 The Power of Why        1
 
 

Total Credits  

     14
 

After the Freshman year, students enhance their learning by taking 6 credits of elective courses to explore and develop understanding in subjects of conceptual, or technical interest.

 
  YEAR 2
  SOPHOMORE 1 Courses   Credits
  A/D203 Creative Thinking        4
  *AMS200 Into the Studio: Intro to Typography, Layout, Production        5
  A/D201 Voice & Vision (Required)        3
  A/D202 English Composition (Required)        3
 
 

Total Credits   

     15
 
 
  SOPHOMORE 2 Courses   Credits
  AMC210 Creating Concepts I: History of Advertising, Intro to Advertising & Marketing        4
  *AMS210 Advertising & Marketing Studio I: Elements of Advertising, Advertising Research Methods & Techniques I        5
  *General Education (Elective)        3
  *General Education (Elective)        3
 
  *General Education Electives
  • Art/Humanitites (12 cr./6 cr. AH/3 cr. HM min.)
  • Social/Behavioral Science (6 cr.)
  • Math/Science (3 cr.)
  • Diversity/Global Studies (3 cr.)

Total Credits   

     15

 
  YEAR 3
  JUNIOR 1 Courses   Credits
  AMC300 Creating Concepts II: Copywriting & Visualization, Advertising Strategy        4
  AMS300 Advertising/Marketing Studio II: Advertising Management, Advertising Research Methods & Techniques II        5
  *General Education (Elective)        3
  *General Education (Elective)        3
 
   

Total Credits   

     15
 
 
  JUNIOR 2 Courses   Credits
  AMC310 Creating Concepts III: Media Planning & Campaigns, Advertising Ethics        4
  AMS310 Advertising/Marketing Studio III: Media Buying, Public Relations        5
  *General Education (Elective)        3
  *General Education (Elective)        3
 
   

Total Credits   

     15

 
  YEAR 4
  SENIOR 1 Courses   Credits
  AMC400 Senior Seminar I: International/Cross-Cultural Advertising, Issues & Conflicts        4
  AMS400 Senior Studio I: Producing Advertising Campaigns        5
  AMC420 Internship: Reality Advertising & Marketing        3
  *General Education (Elective)        3
 
   

Total Credits   

     15
 
 
  SENIOR 2 Courses   Credits
  AMC410 Senior Seminar II: Advanced Advertising & Marketing Campaigns        4
  AMS410 Senior Studio II: Portfolio Development        5
  GE329 Professional Practices        3
  *General Education (Elective)        3
 
 

Total Credits   

     15

 
  BACHELOR OF ARTS IN ADVERTISING & MARKETING
  Courses   Credits
  Universal Foundation Courses          39
  General Education Courses          27
  Advertising & Marketing Courses          53
  Elective Courses          6
 
   

Total Credits  

     125


MINOR IN ADVERTISING & MARKETING

  SUMMER 1 & 2
  Summer 1 Courses   Credits
  AMM101 Advertising & Marketing Minor        8
 
  Summer 2 Courses   Credits
   AMM102 Advertising & Marketing Minor        8

   

Total Credits   

     16